960 m
Fifteen seats.
Friday to Sunday. ₹7–10K each.
Before any of that, there was one product and no one to sell it for us.
1,010 m
The date is fixed.
Sold out or not, the bus leaves.
1,080 m
An empty seat costs the same as a full one.
Fourteen sold. One not. The trip runs either way.
1,190 m
Then Friday comes round again.
Fifteen more. Every week. Our money.
1,360 m
No agency.
No budget.
No logos to borrow.
Just one product, fifteen seats, and our own cash on the road.
2,480 m
Now we do it for other brands.
3,020 m
The method isn't going on a website.
It took a hundred weekends. We'll tell you ourselves.